{"id":1882,"date":"2016-03-08T06:58:00","date_gmt":"2016-03-08T06:58:00","guid":{"rendered":"https:\/\/www.embibe.com\/in-en\/?post_type=press_release&p=1882"},"modified":"2024-10-08T04:43:49","modified_gmt":"2024-10-08T04:43:49","slug":"indias-shining-startup-divas-are-full-of-bright-ideas-and-passion","status":"publish","type":"press_release","link":"https:\/\/www.embibe.com\/in-en\/embibe-in-news\/indias-shining-startup-divas-are-full-of-bright-ideas-and-passion\/","title":{"rendered":"India\u2019s Shining Startup Divas Are Full of Bright Ideas and Passion"},"content":{"rendered":"\n

Filtering through the clich\u00e9d slogans that resonate around International Women\u2019s Day on March 8 are some of the shining stars who have made a noticeable impact — not through hollow words but with hard work to build businesses by thinking differently.<\/p>\n\n\n\n

Some of these young women, like Sanna Vohra, Aditi Awasthy, Shabnam Aggarwal, and Ambika Sharma, have scripted success stories in a short period of time.<\/p>\n\n\n\n

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Sanna Vohra, Founder & CEO at Indear.in. (Photo: Sanna Vohra\u2019s LinkedIn page<\/a>)<\/figcaption><\/figure>\n\n\n\n

Sanna Vohra was just 18 and studying at Brown University, when she was smitten by the idea of starting a business. And it was just last year, at 24, that she saw an opportunity in the online wedding industry and decided to turn her dream into a reality by launching Indear.in — a shopping portal for weddings.<\/p>\n\n\n\n

\u201cI was working at Morgan Stanley in New York and was in Mumbai for a week in January 2014 when a good friend was planning her sister\u2019s wedding. To give me a sense of the location, her outfits, d\u00e9cor ideas, and the invitations, my friend had to go through multiple email threads, WhatsApp groups, and a Word document with pictures pasted onto it,\u201d Vohra told this correspondent.<\/p>\n\n\n\n

\u201cI went back to my job but continued doing research, and realised that no comprehensive tool existed. A few months later, when I was 23, I moved to India and Indear was born: an end-to-end inspiration, planning, and shopping portal for Indian weddings,\u201d said Vohra, who is one of the youngest women founders and CEOs in the Indian start-up ecosystem.<\/p>\n\n\n\n

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(Photo: Reuters)<\/figcaption><\/figure>\n\n\n\n

A recent report by the Centre of Entrepreneurship (CE) threw up interesting aspects about women entrepreneurs. The report concluded that women are better at taking calculated risks, less prone to being over-confident, seeking consensus of views and showing sensitivity to clients’ needs.<\/p>\n\n\n\n

\"\"\/
Aditi Awasthy, founder and CEO of Embibe. (Photo: Aditi Awasthy\u2019s LinkedIn page<\/a>)<\/figcaption><\/figure>\n\n\n\n

If Vohra started alone, so did Aditi Awasthy, founder and CEO of Embibe. Aditi\u2019s business is all about helping students prepare for competitive examinations. The competitive world has climbed up the toughness ladder because of the sheer size of the population, jostling for better career options.<\/p>\n\n\n\n

She eases the process a bit, said Awasthy, who founded Embibe when she was 30 years old. Awasthy, now 34, feels that it is a wrong question to ask whether women could be good entrepreneurs.<\/p>\n\n\n\n

\u201cThere are successful entrepreneurs and failed entrepreneurs who may become successful later. Some of them happen to be women,\u201d she said. \u201cI think at times women disadvantage themselves by perceiving life a bit too much through a gender bias during the early years,\u201d said Awasthy, an MBA from the University of Chicago.<\/p>\n\n\n\n

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A screengrab of Shabnam Aggarwal\u2019s LinkedIn Profile. (Photo: LinkedIn<\/a>)<\/figcaption><\/figure>\n\n\n\n

Shabnam Aggarwal, founder and CEO of Kleverkid.in, also feels that the mindset about women entrepreneurs is changing, albeit slowly.<\/p>\n\n\n\n

The 30-year-old, who holds a bachelor’s degree in Electrical and Computer Engineering from Carnegie Mellon University, launched her venture in 2014 as she was passionate about children and their education.<\/p>\n\n\n\n

\u201cIt was really difficult initially. I had to go through a lot of rejection, and when you hear \u2018no\u2019 from everywhere, trust me, it can be emotionally exhausting as well as tiring. The Indian startup space is getting hotter, but many ventures are also failing to survive,\u201d she said.<\/p>\n\n\n\n

\"\"\/
A screengrab of Ambika Sharma\u2019s LinkedIn profile. (Photo: LinkedIn<\/a>)<\/figcaption><\/figure>\n\n\n\n

Ambika Sharma, 37, founded Pulp Strategy Communications, an award-winning agency with an aim to provide marketing technological solutions to industry giants.<\/p>\n\n\n\n

Her venture is barely five years old but has already been recognised as India\u2019s youngest and most awarded agency with an impressive list of clients like Google, Yahoo India, Nokia, Philips and Renault.<\/p>\n\n\n\n

\u201cBeing a startup is more about mental strength and confidence than about anything else. For me, the process of raising the bar has just begun,\u201d Sharma said.<\/p>\n\n\n\n

When not dealing with complex market issues, Ambika unwinds with her passion for bikes. Her stable has a Suzuki GSX-R1000 and a Harley Davidson Road King.<\/p>\n\n\n\n

\u201cChallenges have been and will continue to be in the path just as the fact that they shall be overcome,\u201d said this serial entrepreneur, who has an experience of more than 17 years and feels that technology has made it easy for a person to be a \u201cperfect multi-tasker\u201d.<\/p>\n","protected":false},"author":15,"featured_media":1883,"template":"","press_release-tag":[33,35,31,21],"press_release-archive":[44],"yoast_head":"\nIndia\u2019s Shining Startup Divas Are Full of Bright Ideas and Passion<\/title>\n<meta name=\"description\" content=\"It is no doubt that India\u2019s shining startup divas are full of bright ideas and passion. 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