Marketing and E-commerce

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Marketing and E-commerce: Overview

This topic covers concepts, such as, e-commerce, Key Features of E-commerce Ecosystem in India, Draft E-Commerce Rules 2019, Market Study on E-Commerce in India & E-Commerce in India etc.

Important Questions on Marketing and E-commerce

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Which of the following are the various stages in Buying Motives?

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Which of the following is under the buying motives the decision of consumer is affected by society?

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Which of the following is a key issue addressed in the Draft e-commerce policy 2019?

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As per the ‘India Trend Book 2021’ report released by EY-IVCA (Ernst Young-Indian Private Equity & Venture Capital Association), the Indian _____ market is expected to be valued at USD 99 Billion by 2024.

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Which bank(s) partnered with e-commerce major Amazon & Visa cards (in March 2021) to launch a New Umbrella Entity (NUE) for retail payments?

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The Government has increased the limit of foreign direct investment (FDI) in the e-commerce marketplace model for up to _____ in B2B models.

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If consumer research is done specifically in marketing research which of the following will not be included in consumer research?

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 Which of the following factor(s) is/are included in Marketing research?

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The definition of marketing research- “the systematic problem analysis, model building and fact-finding for the purpose of improved decision-making and control in the marketing of goods and services” is given by whom?

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Which of the following is important for achieving organisational goals for the company being more effective when compared to competitors in creating, delivering and communicating with the customers to the target markets? 

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Choose the incorrect statement in reference to the characteristics of marketing research. 

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During the early years of the e-commerce business, what was the primary source of financing?

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Consumers dealing with each other comes under which type of e-commerce business model?

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Flipkart, eBay, and Amazon belong to which segment?

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Which of the following has not included in the three phases of e-commerce?

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Which of the following correctly describes e‐commerce?

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What is the concept of marketing management philosophy?