4Cs of Marketing

Author:Madhumita Pattrea
Insurance
IMPORTANT

Important Questions on 4Cs of Marketing

EASY
IMPORTANT
Marketing Aptitude>Marketing Mix>4Cs of Marketing> Q 1

Who has proposed a four 'Cs' classification of marketing mix: 

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IMPORTANT
Marketing Aptitude>Marketing Mix>4Cs of Marketing> Q 2

Direct mail includes: