EASY
Insurance
IMPORTANT
Earn 100

Tangible product is/are:

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Important Questions on Practice Set

EASY
Insurance
IMPORTANT
Marketing Aptitude>Chapter 17 - Practice Set>Exercise 6>Q 22
A _____ is a bundle of utilities consisting of various product features and containing services.
MEDIUM
Insurance
IMPORTANT
Marketing Aptitude>Chapter 17 - Practice Set>Exercise 6>Q 23

Match the following:

List-I
(Product elements)

 List-II
(Example of Bank products)
A) Brand name 1) SBI Mutual Fund
B) Generic name of product 2) FDR
C) Special quality 3) Zero rate of interest loan
D) Tangible product 4) ATM card
  5) Price
EASY
Insurance
IMPORTANT
Marketing Aptitude>Chapter 17 - Practice Set>Exercise 7>Q 2
“Supply creates its own demand" is known as:
MEDIUM
Insurance
IMPORTANT
Marketing Aptitude>Chapter 17 - Practice Set>Exercise 7>Q 3
Impulse buying implies:
MEDIUM
Insurance
IMPORTANT
Marketing Aptitude>Chapter 17 - Practice Set>Exercise 7>Q 4
The first commandment in marketing is:
EASY
Insurance
IMPORTANT
Marketing Aptitude>Chapter 17 - Practice Set>Exercise 7>Q 5
A brand is a means of:
EASY
Insurance
IMPORTANT
Marketing Aptitude>Chapter 17 - Practice Set>Exercise 7>Q 6
When Average Cost (AC) is at its minimum, then:
EASY
Insurance
IMPORTANT
Marketing Aptitude>Chapter 17 - Practice Set>Exercise 7>Q 8
Delivery channel means: