In 2018, Embibe was able to secure a $180-million investment from Reliance Industries. Reliance acquired 73 percent stake in the platform.
Published on 14 Jul 2023
Aditi Avasthi, the founder and CEO of the EdTech platform Embibe, is deeply passionate about improving education in India. Embibe is an artificial intelligence EdTech platform known for being an excellent online test prep tool for engineering and medical entrance exams. The Bengaluru-based startup gives significant players in the segment tough competition, like Byju’s, Physics Wallah and Unacademy. The success of Embibe can be attributed to Aditi’s courage to dream big and her sheer will to prevail despite all the odds.
Aditi was born in Punjab’s Ludhiana and completed her B.Tech from Thapar University in 2003. She pursued her MBA in finance and marketing from the University of Chicago’s Booth School of Business.
Aditi has worked at renowned firms like Tata Consultancy Services and Barclays. At Barclays, she worked as the Deputy Chief of Staff/Product and Strategy Head for the company’s mobile banking division in Africa.
Aditi had narrowly missed out on securing a coveted admission at IIT as a student. The limitations she faced in her own personal education experience invigorated her to solve the problem of sub-standardised and rigorous education techniques in India.
So, Aditi set up Embibe in 2012 with a singular mission — to democratise education in the country through a deep technology platform company. Embibe helps students crack some of the most competitive exams like NEET and IIT JEE by providing a dynamic self-updating curriculum designed on the principles of self-learning.
Aditi’s EdTech firm made thousands of concepts from grades one to twelve more understandable by keeping artificial intelligence and data science at the platform’s core.
As part of its pilot project, Embibe was able to help a cohort of tribal students in Rajasthan qualify for top engineering colleges.