Embibe: This Freemium E-tutor Uses Analytics to Boost Your JEE Preparation

Embibe's analytics detects students' weaknesses and claims to help them focus on critical areas. The platform’s analytics detects students’ weaknesses and claims to help them focus on critical areas of conceptual soundness and exam strategy.

Published on 14 Jul 2023

Most engineering and medical aspirants in India prefer to join professional coaching institutes to compete. However, many students are unable to keep up with the pace of knowledge consumption. Ultimately, the coaching class is led by a few excellent students, whereas the average students fall out of sync very soon. Providing personalised attention to each and every student in a class of around a hundred is obviously not an easy task, and this is what Indian startup Embibe wants to change.

“Embibe is not just another online coaching class which shoots questions at students and tells them how good or bad they are. Our ultimate aim is to help the average student to better himself through actionable feedback. Embibe can be considered as more of a support service to augment scores than an online coaching class,” said Karan Avasthi, VP, Marketing, Embibe.

The Embibe platform tries to understand the student through a series of tests. The platform’s analytics detects students’ weaknesses and claims to help them focus on critical areas of conceptual soundness and exam strategy. It also provides a dashboard view of students’ performance, including insights like time taken to answer each question versus the ideal time, core conceptual competency, focus areas and more.

“Basically, the platform tries to provide useful intelligence to the students. It helps students understand their strengths and weaknesses at the same time. The concepts which need more attention are highlighted, and the platform automatically adjusts difficulty level and provides assessments until the student has understood the concept completely,” added Avasthi.

Embibe also provides video explanations to students for many questions. It is fuelled by faculty members from premium coaching classes in India. Embibe has a freemium model in which students can avail of some free educational services; to use all the features, students must pay only a minimal amount for a two-year subscription. Compared to what students end up paying at professional coaching classes, we feel the fee is very less.

Of course, right now, Embibe itself will not be enough for students. They should opt for this platform to get actionable insights on their preparation not captured by the traditional offline coaching classes, said Avasthi. Embibe grabbed eyeballs when it was invited to Web Summit 2014, held in Dublin in November.

It was the only start-up company to be invited from India in Education Technology for its role in harnessing technology and data sciences to enhance the scope of personalised education.